Gary Fisher? You may ask...

Gary Fisher is the person who designed my bike, or more so, a company I guess. Not just a little weirdo name I made up for it! I'm not that crazy.

The Legend:
In 1968, Gary Fisher was an unlikely legend. Suspended from bike racing because his hair was too long, Fisher took his sport to the hills. In the hazy daze of the '70s he and a corps of Bay Area yahoos discovered the addiction of bombing down dirt trails on beater bikes salvaged from the dump. But eventually, blasting down Mt. Tamalpais, hitchhiking back up and flying down again was not enough. Fisher wanted to ride up as well.

He began to design bikes that could do just this, selling them to friends and anyone else who was willing to fork over the dough. They were tougher than road bikes with critical changes to the outfitting, allowing the rider to maintain more control as the bike careened over rocks and roots.

Business took off. In 1979 Fisher and some partners started a company. They called it Mountain Bikes. By 1980, the company was selling more high-end bikes than anyone else. "At 29, I had the mountain bike thing in my back pocket," says Fisher. "It was a big hot secret, like a new drug. You'd turn someone on to it and they were like 'Wow I've gotta have some of that. I gotta have one of those.' It was intoxicating."

Fisher was living an intoxicating lifestyle as well, competing and winning hard-core races and sponsoring riders, while his designs and his company revolutionized the sport.

If you would like to read the rest of this ridiculously long, boring story go here